DANIELLE KINNEY, CPT CNC
IRON SQUARED ATHLETICS
iron, squared
You pump iron. You swing irons. In whatever form it takes, you forge iron to strengthen it — to make it more resistant, and resilient to wear over time.
We can do the same for our bodies.
With a strong body comes not only improved physical well-being, or even an aesthetic physique, but the ability to lift, run, play, and move freely for the years to come — and maybe even just get the most out of your game. I want to work with you to help you get where you want to be.
I’m Danielle, and I’ve worked in the fitness industry since 2012, and I have seen, and trained with countless individuals from all walks of life, from all different backgrounds, and I’m ready to work with you.
And I’ve been on the opposite end of the health spectrum, and have built myself up from the absolute bottom. So…
Let’s build a stronger body.
Let’s build a bigger (cardio) engine.
Let’s build a stronger swing.
Let’s get to work.
WORK WITH ME | TRAINING & NUTRITION PROGRAMMING
PLEASE SCHEDULE YOUR CONSULTATION BEFORE PURCHASINGReady to take control of your fitness journey? I'm here to guide you with personalized online coaching, designed to fit your lifestyle and goals, whether you're just starting out or looking to level up your existing routine.
Here’s what you can expect:
Custom Exercise Programs, Built for You: After we chat in our initial consultation, I will tailor programming to be suit you, and your goals. Through a coaching app —to which you will receive a unique link after our consultation— you will be able to access not only your weekly/monthly programming, but be able to access macro tracking, step tracking, an exercise library with thousands of exercises, have the ability to adjust days and workouts as necessary, in-app communication, and so so much more.
The programming is specifically designed to address your individual needs and goals — NOTHING I make is “cookie cutter.”
Weekly Programming Refinement: To ensure you're always progressing, we'll review your progress and provide feedback weekly. At a prearranged time, you will fill out, and send a simple weekly check-in form through the training app. I will provide feedback, and make any necessary adjustments to the program for the following week. Your open and honest feedback is vital here—we'll work together to find the most effective approach for you. If something isn't working, we'll adapt and find what does. Please remember that while I provide expert guidance and personalized programming, your individual results will depend on your commitment, consistency, and adherence to the program.
Weekly Check-ins for Personalized Support: We will connect weekly via video calls/direct messaging (your choice) to discuss your progress, address any questions or concerns, and keep you motivated. This is your opportunity to get personalized guidance and support. If you would prefer to conduct check-ins solely via email, please let me know.
Dedicated Ongoing Support: I'm dedicated to supporting your journey. You will have access to me for ongoing support and questions via in-app messaging, email, or video call depending on your preference, and comfort level.
It is also worth noting, I am not a team of trainers — you will not be on-boarded, and sorted off to some available trainer. Working with me will entail just that, and I do my best to make sure I give my clients the attention, and support they deserve.
Online Program Specifics: Please note: Unless otherwise discussed, this is a fully remote coaching program, designed for your convenience and flexibility, allowing you to train wherever and whenever you choose. If you live in the Western New York area, and wish to train with me in person, please contact me directly.
Let's work together to build the healthy and fit lifestyle you deserve!
PLEASE SCHEDULE YOUR CONSULTATION BEFORE PURCHASINGReady to take control of your fitness journey? I'm here to guide you with personalized online coaching, designed to fit your lifestyle and goals, whether you're just starting out or looking to level up your existing routine.
Here’s what you can expect:
Custom Exercise Programs, Built for You: After we chat in our initial consultation, I will tailor programming to be suit you, and your goals. Through a coaching app —to which you will receive a unique link after our consultation— you will be able to access not only your weekly/monthly programming, but be able to access macro tracking, step tracking, an exercise library with thousands of exercises, have the ability to adjust days and workouts as necessary, in-app communication, and so so much more.
The programming is specifically designed to address your individual needs and goals — NOTHING I make is “cookie cutter.”
Weekly Programming Refinement: To ensure you're always progressing, we'll review your progress and provide feedback weekly. At a prearranged time, you will fill out, and send a simple weekly check-in form through the training app. I will provide feedback, and make any necessary adjustments to the program for the following week. Your open and honest feedback is vital here—we'll work together to find the most effective approach for you. If something isn't working, we'll adapt and find what does. Please remember that while I provide expert guidance and personalized programming, your individual results will depend on your commitment, consistency, and adherence to the program.
Comprehensive Nutritional Guidance (No Meal Plans): We will work together to determine your caloric needs and optimal macronutrient balance, which can naturally evolve as your body changes. We'll also dive into your current eating habits, identifying areas where you can make positive changes. I'll help equip you with the knowledge to navigate food choices, set realistic and achievable goals, and build sustainable habits that support a healthy lifestyle. We will also incorporate optional reviews of your food logs to further refine your approach.
Weekly Video Check-ins for Personalized Support: We will connect weekly via video calls/direct messaging (your choice) to discuss your progress, address any questions or concerns, and keep you motivated. This is your opportunity to get personalized guidance and support. If you would prefer to conduct check-ins solely via email, please let me know.
Dedicated Ongoing Support: I'm dedicated to supporting your journey. You will have access to me for ongoing support and questions via in-app messaging, email, or video call depending on your preference, and comfort level.
It is also worth noting, I am not a team of trainers — you will not be onboarded, and sorted off to some available trainer. Working with me will entail just that, and I do my best to make sure I give my clients the attention, and support they deserve.
Online Program Specifics: Please note: Unless otherwise discussed, this is a fully remote coaching program, designed for your convenience and flexibility, allowing you to train wherever and whenever you choose. If you live in the Western New York area, and wish to train with me in person, please contact me directly.
Let's work together to build the healthy and fit lifestyle you deserve!
[ PLEASE NOTE that services listed as “remote” or “online only” do not include zoom or “virtual training sessions,” nor sessions in-person. This is also not bodybuilding, or contest prep.
For those interested in 1:1 sessions in person who are local to the WNY, and want to work with me in person, please click here to find out more about in-person training options ]
Want the structure of a proven golf fitness program with the added support of a coach in your corner?
Online Coaching combines the Training the Long Game training system with ongoing accountability, feedback, and support to help you stay consistent and continue making progress.
Whether you're chasing more distance, improved mobility, greater endurance, or simply looking to feel better throughout the golf season, this option provides the guidance needed to stay on track.
What's Included:
Full Access to Training the Long Game
Receive complete access to the golf-specific strength and mobility program through my coaching app, including all exercise demonstrations and training resources.
Weekly Check-Ins
Each week you'll complete a simple check-in so we can review progress, discuss challenges, and ensure your training continues moving in the right direction.
Direct Coach Support
Questions about exercises? Need modifications? Traveling and need alternatives?
You'll have direct access to me through in-app messaging for guidance and support throughout your training.
Updated Training Phases
As you progress, you'll continue receiving updated programming designed to help you build strength, power, mobility, and resilience throughout the year.
Work Directly With Me
I am not a large coaching company and you won't be handed off to another trainer.
When you sign up, you'll work directly with me to ensure your training continues supporting both your golf performance and your overall health.
Please note that individual results will depend on consistency, effort, and adherence to the program.
Ready to improve your performance on the course?
Training the Long Game is a 6-week golf fitness program designed to help you move better, swing more powerfully, improve mobility, and build the strength and resilience needed to play your best golf.
Whether you're looking to add distance off the tee, reduce aches and pains, improve consistency throughout your round, or simply become a more athletic golfer, this program was built for you.
What's Included:
Golf-Specific Strength & Mobility Training
Through my coaching app, you'll receive access to a structured 6-week training program designed to improve mobility, rotational power, balance, stability, strength, and endurance.
Every workout includes detailed exercise demonstrations and coaching notes, allowing you to train confidently whether you're working out at home or in a gym.
App Access
Inside the app, you'll be able to:
• Access all workouts and exercise demonstrations
• Track completed workouts
• Log activity and habits
• Monitor your progress throughout the program
Designed by a Coach Who Actually Golfs
This isn't a generic workout program pulled from the internet.
Training the Long Game was designed specifically to help real golfers move better, feel stronger, and perform at a higher level both on and off the course — no matter the level of their game.
Simply purchase, receive your app access (please give 24-48 hours to receive the email containing app/program access), and get started.
Let's build a body that supports your golf game—not one that limits it.
“She provided excellent guidance, motivation and support each step of the way. And results speak for themselves!
I’ve lost some weight, gained strength but most importantly for me, my mental health has improved. And I’ve become more confident attempting routines outside of my sessions with her!”
— Jess T.
BOOK A FREE CONSULTATION
Interested in working with me? Then let’s get to talking! Appointments will be 30-60 minutes, and consist of us discussing your training goals, where you are currently at in your “fitness journey,” your training history, what any limitations might be, and generally how I can best help you! The consultation is 100% free of charge.
To schedule, contact me via email with your preferred day and time! Sessions can be in-person at Blackbox Wellness (South Wales, NY), or via ZOOM or Google Meet.
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Questions?
Comments?
Concerns?
Consultation?
Need something cleared up? Have specific questions about programming? Feel free to drop a message, I’ll respond as quickly as I’m able!