DANIELLE KINNEY, CPT CNC
IRON SQUARED ATHLETICS
Iron, in whatever form it takes, you forge it to strengthen it — to make it more resistant, and resilient to wear over time.
We can do the same for our bodies.
With a strong body comes not only improved physical well-being, or even an aesthetic physique, but the ability to lift, run, play, and move freely for the years to come — and maybe even just get the most out of your game. I want to work with you to help you get where you want to be.
I’m Danielle, and I’ve worked in the fitness industry since 2012, and I have seen, and trained with countless individuals from all walks of life, from all different backgrounds, and I’m ready to work with you.
And I’ve been on the opposite end of the health spectrum, and have built myself up from the absolute bottom. So…
Let’s build a stronger body.
Let’s build a bigger (cardio) engine.
Let’s build a body that’s ready to play.
iron, squared
WORK WITH ME | TRAINING & NUTRITION PROGRAMMING
PLEASE SCHEDULE YOUR CONSULTATION BEFORE PURCHASINGReady to take control of your health and longevity? I'm here to guide you with personalized online coaching, designed to fit your lifestyle and goals, whether you're just starting out or looking to level up your existing routine.
Here’s what you can expect if you work with me:
1) Custom Exercise Programming, Built 100% for you: After we chat in our free training consultation, I will tailor programming to suit you, and your goals. Through my coaching app — to which you will receive a unique link after our consultation — you will be able to access not only your unique programming, an in-app messenger that allows efficient conversation, exercise history and progress tracking, an exercise library with thousands of exercises, the flexibility to adjust days and workouts as necessary, and so much more.
The programming I design is specifically designed to address your individual needs and goals — NOTHING I make is “cookie cutter.”
2) Weekly Programming Refinement: To ensure you're progressing over the time we work together, we'll review your progress and provide feedback weekly. At a prearranged time and day of the week, you will fill out, and send a weekly check-in form through the training app. I will provide feedback, and make any necessary adjustments to the program for the following week.
Your open and honest feedback is vital here — we'll work together to find the most effective approach for you. If something isn't working, we'll adapt and find what does. Please remember that while I provide expert guidance and personalized programming, your individual results will depend on your commitment, consistency, and adherence to the program.
3) Comprehensive Nutritional Guidance (No Meal Plans): We will work together to determine your body’s caloric needs, and optimal macronutrient balance based on your current goals, which can naturally evolve as your body changes, and as time simply goes on and goals shift. We will discuss, current eating habits, identifying areas where you can make positive changes. I will help equip you with the knowledge to navigate food choices, set realistic and achievable goals, and build sustainable habits that support a healthy lifestyle.
4) Nutrition Tracking & Food Log (Still No Meal Plans): Provided in the training app will be a nutrition tracker, and/or a food journal (which does not display nutritional information) so you are easily able to log the meals and snacks that you consume, keep an eye on your macronutrient balance, and making generally sure that calories are staying in check, and in alignment with your goals.
5) Optional Additional Check-ins for Personalized Support: We can connect via video calls/direct messaging (your choice) to discuss your progress, address any questions or concerns, and keep you motivated, or anything on your mind that’s better said face-to-face. This is your opportunity to get the utmost in personalized guidance and support. Calls last 30-60 minutes, and would be an additional charge.
***
I'm dedicated to supporting your journey. You will have access to me for ongoing support and questions via in-app messaging, email, or text.
Please note, I am not a team of trainers — you will not be on-boarded, and sorted off to some other available person. You will be working with me and I do my best to make sure I give my clients the attention, and support they deserve.
And a final reminder: this is a fully remote coaching program, designed for your convenience and flexibility, allowing you to train wherever and whenever you choose. If you live in the Western New York area, and wish to train with me in person, please contact me directly.
Let's work together to build the healthy and fit lifestyle you deserve!
PLEASE SCHEDULE YOUR CONSULTATION BEFORE PURCHASINGReady to take control of your health and longevity? I'm here to guide you with personalized online coaching, designed to fit your lifestyle and goals, whether you're just starting out or looking to level up your existing routine.
Here’s what you can expect if you work with me:
1) Custom Exercise Programming, Built 100% for you: After we chat in our free training consultation, I will tailor programming to suit you, and your goals. Through my coaching app — to which you will receive a unique link after our consultation — you will be able to access not only your unique programming, an in-app messenger that allows efficient conversation, exercise history and progress tracking, an exercise library with thousands of exercises, the flexibility to adjust days and workouts as necessary, and so much more.
The programming I design is specifically designed to address your individual needs and goals — NOTHING I make is “cookie cutter.”
2) Weekly Programming Refinement: To ensure you're progressing over the time we work together, we'll review your progress and provide feedback weekly. At a prearranged time and day of the week, you will fill out, and send a weekly check-in form through the training app. I will provide feedback, and make any necessary adjustments to the program for the following week.
Your open and honest feedback is vital here — we'll work together to find the most effective approach for you. If something isn't working, we'll adapt and find what does. Please remember that while I provide expert guidance and personalized programming, your individual results will depend on your commitment, consistency, and adherence to the program.
3) Optional Additional Check-ins for Personalized Support: We can connect via video calls/direct messaging (your choice) to discuss your progress, address any questions or concerns, and keep you motivated, or anything on your mind that’s better said face-to-face. This is your opportunity to get the utmost in personalized guidance and support. Calls last 30-60 minutes, and would be an additional charge.
***
I'm dedicated to supporting your journey. You will have access to me for ongoing support and questions via in-app messaging, email, or text.
Please note, I am not a team of trainers — you will not be on-boarded, and sorted off to some other available person. You will be working with me and I do my best to make sure I give my clients the attention, and support they deserve.
And a final reminder: this is a fully remote coaching program, designed for your convenience and flexibility, allowing you to train wherever and whenever you choose. If you live in the Western New York area, and wish to train with me in person, please contact me directly.
Let's work together to build the healthy and fit lifestyle you deserve!
UPDATED PROGRAMMING COMING SOON!!
[ PLEASE NOTE that services listed as “remote” or “online only” do not include zoom or “virtual training sessions,” nor sessions in-person. This is also not bodybuilding, or contest prep.
For those interested in 1:1 sessions in person who are local to the WNY, and want to work with me in person, please click here to find out more about in-person training options ]
“She provided excellent guidance, motivation and support each step of the way. And results speak for themselves!
I’ve lost some weight, gained strength but most importantly for me, my mental health has improved. And I’ve become more confident attempting routines outside of my sessions with her!”
— Jess T.
BOOK A FREE CONSULTATION
Interested in working with me? Then let’s get to talking! Appointments will be 30-60 minutes, and consist of us discussing your training goals, where you are currently at in your “fitness journey,” your training history, what any limitations might be, and generally how I can best help you! The consultation is 100% free of charge.
To schedule, contact me via email with your preferred day and time! Sessions can be in-person at Blackbox Wellness (South Wales, NY), or via ZOOM or Google Meet.
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Questions?
Comments?
Concerns?
Consultation?
Need something cleared up? Have specific questions about programming? Feel free to drop a message, I’ll respond as quickly as I’m able!

